The Team @ Core Communications
The philosophy behind Core Communications is simple - take a group of specialists in the fields of strategy, consumer research, account planning, media planning, branding, public relations, online, and creative and put them to work for you.
Call us nerds if you will, but we love what we do, be it number crunching, waking up in the middle of the night having dreamt up the 'big idea', understanding what makes your customers 'tick', and ultimately making your investment.... WORK, and work extraordinarily well.
Kevin Saliba
Account Director
Kevin was appointed Account Director in March of 2005, having previously worked in senior account management positions.
His travelling experiences have taken him around the world both for work and study in countries as varied as Australia, USA, Italy, Germany, New Zealand and finally the United Kingdom where, together with the CoreComms team, established Core Communications with a vision of offering strategic direction and drive.
Specialising in strategic analysis, Kevin has worked for FMCG, The Airline Industry, NGOs, and International Tourism clients.
Dina Akhmetzhanova
Account Planner
Born in Kazakhstan, Dina's professional career in account planning and [more historically marketing management], has been largely centred in Reykjavik, Iceland and the UK.
As with the Core Communications team, Dina has worked in a number of industry sectors including: B2B, B2C, corporate brand management, advertising [fashion photography, television commerical production and print campaigns], and has also been a catwalk model [she's very tall!]
Dina is very numerate, a highly-skilled researcher, and provides the consumer voice for our agency.
Richard Bewley
Creative Director
Richard has spent most of his professional career working for a broad range of companies in the FMCG, IT, hospitality, and NGO sectors. He has worked in the UK, France, The Netherlands, Italy, Slovakia, and Ecuador.
Core Communications offering his first agency role, Richard has previously sat on the other side of the fence being pitched to by agencies, and grew very frustrated by the general lack of empathy or understanding for the customers they were supposedly representing.
He, like the rest of the team believe that clients deserve better. He certainly did.
Judith Hoffmann
Integrated Communications Specialist
In her prior career in Germany Judith has developed a profund knowledge of the PR and communication business. Having experiences in the NGO and the political sector, Judith’s knowledge of communication strategies and PR campaigns is convincing. While working for a large German PR company, she has developed communication strategies for multinational companies as well as premium brands.
Judith currently works as specialist for integrated communications and new media strategies for Core Communications. While working in this position her focus lies on international aspects of communication. She gained her fascination and experience for inter-cultural communication on her study and working trips through Europe.
Juan-David Lee
Media Planner
Juan-David has developed his experience in the advertising arena, having worked for several agencies in his homeland, Colombia. He has also worked for PR and branding companies, such as Interbrand, Porter Novelli, and Brodeur, serving clients from a wide range of disciplines, including FMCG, technology and services.
As a Media Director he is in charge of selecting the most effective media mixture. Working closely with the Account Director and Account Planner he makes sure that communications objectives are met and that creative messages are brought to as many potential customers as possible.
Sylvain Guernalec
Branding & Research Architect
Having worked in his native France, Spain, and the UK, Sylvain has developed his field of expertise in international branding solutions for a broad mix of clients, including FMCG, sports apparel, and food industries.
Being tri-lingual, he has evolved into a very culturally aware professional – ideal for handling pan-European accounts where the potential risks are often neglected. A strong advocate of consumer research, Sylvain develops effective branding messages based on the insights he has gathered from in-depth primary research.